Pinkwashing jumped the shark a long time ago

I really thought that with all the PR momentum against Goodell and the NFL's generally bad attitude toward women that this would be the year we could finally make them stop doing this.

But no. Instead, this happened.

Susan G. Komen for the Cure, the foundation known for painting everything pink and, in one extremely controversial decision, pulling its grants from Planned Parenthood, has found a partner in Baker Hughes, a major drilling services company. The result: Baker Hughes is rolling out one thousand pink drill bits this October. Seriously.