Yes this one in particular is pretty egregious. But whenever a new chapter of this saga comes out it's worth remembering there's a whole culture of ostensibly do-gooder clubby non-profits networked throughout the upper crust of New Orleans. And every one of them exists to serve the social and financial interests of the club members before whatever philanthropic cause it claims to support.
Every now and then one gets caught gifting in a stupid and therefore easily identifiable way. But, really, they all do it. When they're doing it less stupidly they're invariably celebrated for it.