That's what this experience must be like for Brits.
There is always music in the air, provided by a rotation of local rock bands, DJs and groups of competitive beatbox teams. The layout -- identical at Saturday's rally and Sunday's daylong tailgate -- is the standard American county fair. There are enormous beer tents, all operated by Budweiser and dressed in solid bright red. You can't buy a pint of Fuller's or anything bitter, but aluminum bottles of Bud Light scatter the lot. The idea, presented big and clumsy, is to sell the "American" experience of American football.
The food vendors are all English companies, but they're providing "American" food -- hot dogs, hamburgers, burritos ("American burritos!" one clerk yells to passersby) and, scariest of all, barbecue. Or at least a concept thereof. There are at least eight different stands to buy BBQ from, and all are frighteningly suspect to a native. Sampling one stand's most popular item, "pork and mac: a pile of pit barbeque on top of classic American mac 'n cheese!" is to experience a nullification of flavor by American standards. Dry, onion-laced pork on top of white elbow macaroni. Fans are lined up to drop 8 pounds apiece for the dish.