If you want to understand what's happening in an election, it means you have to pay attention to what people are saying about it. This means more than just looking at sterile polling "data points." It means listening to callers on talk radio. It means watching the trainwreck focus groups. It also means, you gotta read the comments.
Donald Trump will not be the Republican nominee. But he's currently the lightning rod for the most passionate chunk of the GOP base. It's worth knowing what motivates them.