And this is why they're trying to kill Net Neutrality

Because if they're ever going to "trap" internet users, it helps if they're allowed to make every individual site more or less pay-to-play.

The magazine publishers’ fantasy that iPad users would be trapped in the digital equivalent of an airplane cabin, with the app store functioning like SkyMall, is the latest incarnation of a zombie dream that just won’t die. It’s been around since the dawn of dial-up services (remember Compuserve?) and it fails every single time.

The difference is, I'm not so sure it's going to fail this time.