Festival Marketport

What if we made a Jax Brewery except it was waay out of everybody's way, and airplanes landed there?  Would that bring in the locals?

Louis Armstrong New Orleans International Airport will join a handful of airports across the country that allow people who do not have airline tickets to access the concourse, where nearly all of the new terminal’s much-discussed concessions are located. Right now, a boarding pass is required to pass through security to eat, drink or shop in the concourses.

The program, called MSY Guest Pass, is slated to begin after the Thanksgiving holiday weekend, though a precise date has not been announced.

Aviation Director Kevin Dolliole said the program is aimed at giving the public a different way to access the $1 billion terminal.

I don't know about you but I can't wait to drive (there is no other reliable transit option) all the way out to Kenner, wait in the terrible traffic bottleneck, pay to park, wait in a TSA line to get frisked, and order a $12 beignet or something from a food court.  Is that the idea?

This article says it's kind of a trend in other cities.  It seems like a dumb one on the surface. But there must be some angle to it that isn't obvious.  I wonder what that could be.