The billboard company, CBS Outdoor, said they purchased “the asset” some time ago and that they maintain the billboard but not the house. While they were prepared to yield to the city’s yen to demolish the house as part of the Landrieu administration’s ongoing “war on blight,” they said they wanted to make sure the billboard stayed put.
The story doesn't say what's currently being advertised on the billboard. Perhaps it's Coca-cola.
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