If you're gonna

Crassly exploit a tragic horrific event for your evil political purposes and thereby shit loudly upon the memory of thousands of lost lives, you could at least not be all fake about it.

Another, less publicized aspect of the ad flap: Everyone but the firefighters were paid actors. The firefighters posing in a firehouse was "stock" film footage of volunteer firefighters -- shot and available for purchase to the general public.

geez