"Caretaker of incredible assets"

That's really great. Good one, Gayle.

For now, Benson said she will stick with the status quo, though as someone who sees herself less an “owner” and more “a caretaker of incredible assets”, she plans to address the issue at the league’s upcoming summer meetings in order to be as inclusive as possible.

“As with any word, phrase or expression, interpretations can be perceived differently,” she said in a statement. “That is in many ways why diversity, inclusion and openness is so important to companies and society. As with any expression, my intention and the intentions of the organization I am responsible for is never to be insensitive or insulting.

The "insulting" thing is that we are asked to maintain billionaires through massive public investments in subsidies and infrastructure creating profits that accrue to them. Brand them however you like.