The Self-Help Society

The essence of modern oppression right here.

Given that capitalism cannot be transformed to meet human needs, humans will have to transform themselves to meet capitalist needs. Gurus such as Achor or Zak provide this philosophy with its optimistic, smiling face: I changed myself, and so can you!
 
But in the murky world of workfare 'behavioral activation' programmes, it takes on a more punitive dimension. The idea of 'entrepreneurship' may summon up heroic visions of Steve Jobs, but for many more people it means having to be entirely amenable to the fluctuating demands of capital, on a quite fundamental and personal level. When professions such as journalism become prefixed with the word 'entrepreneurial', this means one thing only: augment yourself or die.