The so-called "bold experiment" Dambala mockingly questions by defining as "put an ultra-conservative managing editor from Texas in charge of the Baton Rouge bureau" isn't precisely that. It's better described as an exercise in finding out how many people can be fooled into viewing web pages that offer no helpful information while still calling yourself a "news" entity.
Yes, part of that strategy involves promoting individuals who generate baiting opportunistic fluff like the poll cited by this Gambit post. It also means replacing Stephanie Grace's mild but fact-based political column with James Varney's ideological trolling. Dambala comments further on Varney. I gave up on him after his "debut" column accused public libraries of harboring some sort of "liberal bias" in their periodicals collections because they carry "leftist" publications such as The New York Times and Newsweek. It was clear then that NOLA media group didn't want to be taken seriously. Although they do very much want you to click on their articles.
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