Thursday, May 06, 2010

Bucking the trend

Louisiana seafood proclaimed safe amid Gulf oil spill fears

"Louisiana seafood is safe and available," Harlon Pearce, chairman of the Louisiana Seafood Promotion and Marketing Board, repeated often during a full day of meetings.

Pearce said he and three other industry representatives told "anyone who would listen" that 75 percent to 85 percent of Louisiana Gulf fish comes from west of the Mississippi River and has not been affected as some Gulf waters closed to fishing because of the BP rig oil spill 50 miles off the state's coast.

But Pearce said the industry has a "branding challenge" and knows it must be "proactive and aggressive." Industry officials and celebrity chefs have planned events in such far-flung places as Finland, France and Chicago to promote Gulf seafood, he said.


Here's your branding challenge.



Parts of the slick are projected to be west of the river as early as tomorrow.

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