Currently I am reading Gore Vidal's Empire. (I'm lazily making my way through all of his "American Chronicle" series.) Central to the plot of this one is the practice of "yellow journalism" of the sort practiced by William Randolph Hearst, who was kind of the Murdoch of his day. In one scene, Vidal describes Hearst on the floor of the editing room finding the most gruesome murder/rape story from the back pages and slowly rearranging the paper several times until he is satisfied. In the final result, the murder dominates the front page. One of the novel's protagonists gets into the newspaper business herself and, using Hearst's techniques, quickly improves her paper's circulation.
In much the same spirit, I am linking to today's revelation that San Francisco Giants slugger Barry Bonds testified that he "unknowingly" took steroids in 2003. A few months back, I posted a pictorial comparison of Bonds in his early pre-cheating days to Bonds in his bloated phase. Ever since then, this site has been besieged with hits from people looking for "Barry Bonds image" or "Barry Bonds homerun ball." Today, I assume as a result of the news, I have been pounded with this genre of search term. It is basically to me what the crime news was to Hearst. So why fight it? Let's just give the folks what they're looking for. Barry Bonds: what a boob!
No comments:
Post a Comment